Indie fashion label Tyler McGillivary is known for its youthful aesthetic and nature-themed references -- its Peacock Butterfly Tote celebrates the beauty of insects while rejecting minimalism.
Designed to resemble the wings of a butterfly, the tote features a screen-printed graphic and is accented with a canvas strap. A practical internal snap closure also ensures your belongings stay secure.
Tyler McGillivary's Peacock Butterfly Tote features a 17-inch wingspan and 11-inch tall wings, ensuring ample storage space without compromising on style. The 31-inch canvas straps adds even more function to the accessory and speaks to growing consumer desires for practical totes that are made visually interesting with fun or whimsical detailing. The tote is now available for purchase on the brand's website and is priced at $104.
Image Credit: Tyler McGillivary
Why This Trend Is Growing
- Nature-themed Fashion
- Indie fashion label Tyler McGillivary embraces nature-themed references in its youthful aesthetic with the Peacock Butterfly Tote.
- Practical Totes
- The 31-inch canvas straps of Tyler McGillivary's Peacock Butterfly Tote cater to growing consumer desires for practical totes that combine function with visually interesting details.
- Rejecting Minimalism
- Tyler McGillivary's Peacock Butterfly Tote celebrates the beauty of insects and rejects the minimalist trend by featuring a screen-printed graphic and unique design inspired by the wings of a butterfly.
Industries Being Reshaped
- Indie Fashion
- The Peacock Butterfly Tote from Tyler McGillivary showcases how indie fashion labels can capture the market with nature-themed references and visually interesting designs.
- Fashion Accessories
- With its 17-inch wingspan and 11-inch tall wings, Tyler McGillivary's Peacock Butterfly Tote offers ample storage while serving as a style statement, catering to the fashion accessory industry.
- Ecommerce
- By offering the Peacock Butterfly Tote for purchase on their website, Tyler McGillivary exemplifies how indie fashion brands can leverage e-commerce to reach a wider customer base.
