Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Always 823 is a Debuting Label by Ben Wright and Ta-ku

 - Mar 12, 2019
References: shop.always823 & highsnobiety
Ta-ku and Ben Wright are creatives based in Australia and the duo recently joined to introduce a fresh label entitled Always 823. The label recently launched its first-ever collection and it arrives in time for the Spring/Summer 2019 season full of captivating fashion and lifestyle goods.

The entire brand draws inspiration from previous eras, especially the 90s during the 'pre-cellphone' era and pager technology thrived. The code '823' was a direct translation to 'thinking of you' through pagers. The empathetic concept aims to embody a sense of simpler times during the previous eras before the technological era took over. The brand new label aims to translate an ethos that celebrates the beauty of the small things and the people that surround it. Along with fashion pieces, Always 823 also delivers posters, vinyl, photography zines, and throws.