Featuring a 16-foot length and set to launch next year, the Airstream 'Nest' is a fiberglass and aluminum trailer that's designed to offer essential amenities in a compact, lightweight design. Weighing around 2,400 pounds, the Airstream 'Nest' is capable of being towed by compact vehicles like smaller pickups and crossovers. This allows the market for those who want to get involved with trailer camping to do so without having a supplementary vehicle to do so.
The Airstream 'Nest' fiberglass and aluminum trailer pinpoints that while some believed the road trip to be a pastime of the past, it's still alive and well today. The low-cost of fuel could help to drive (literally) the number of families hitting the road this summer, so the sale of trailers could see an increase.
What's Driving This Trend
- Compact Trailers
- The Airstream 'Nest' showcases the growing trend of compact trailers that offer essential amenities in a lightweight design.
- Towing with Compact Vehicles
- The Airstream 'Nest' highlights the trend of towing trailers with smaller pickups and crossovers instead of larger vehicles.
- Resurgence of Road Trips
- The Airstream 'Nest' highlights the resurgence of road trips as a popular pastime, potentially driving the sale of trailers.
Who This Affects Most
- Recreational Vehicle (RV) Manufacturing
- The compact trailer trend presents an opportunity for RV manufacturers to develop innovative, lightweight models with essential amenities.
- Automobile Manufacturing
- The trend of towing trailers with compact vehicles opens up a new market for automobile manufacturers to design vehicles with towing capabilities.
- Travel and Tourism
- The resurgence of road trips creates opportunities for the travel and tourism industry to cater to the needs of road-trippers with services and accommodations.
