Ideas
Explore the world's #1 largest database of ideas and innovations, with 462,195 inspiring examples.
Trend Reports
Discover why 1,242 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,990 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,242 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,990 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,213 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 462,195 cutting edge ideas.

Luxury Winter Performance Gear

The First Alo Yoga RTW Collection Dropped with an Exclusive NFT

— September 13, 2022 — Fashion
The first-ever Alo Yoga RTW collection recently made its debut at New York Fashion Week, along with The Aspen Collection NFT. This non-fungible token celebrated a new milestone for the brand, all the while serving as a digital certificate of authenticity and a way for owners to access exclusive benefits.

The debut ready-to-wear collection from Alo Yoga fused luxury and high performance and it celebrated the brand's spirit of adventure by channeling the great outdoors, winter sports, mountaineering and après ski culture. Attendees even got to try on the luxury collection through augmented reality mirrors via Snap.

The Aspen Collection NFT dropped on MoonPay’s HyperMint platform. NFT owners can unlock VIP perks like personalized shopping experiences and upcoming events at Alo Houses and exclusive access to the Alo Wellness Clubs.
Trend Themes
1. Luxury Performance Apparel - As consumers look for high-performance gear they can wear during outdoor activities, businesses can create luxury apparel options that merge functionality and style, with bonus features that customers can unlock through NFTs.
2. AR Fitting Rooms - Incorporating AR technology into the shopping experience, businesses can provide customers with a virtual try-on of their products, making the shopping process easier and more interactive.
3. Nft-enabled Loyalty Programs - With NFTs, brands can create unique, trackable rewards that incentivize customers to shop with them, and unlock exclusive perks and experiences.
Industry Implications
1. Fashion - Fashion brands can explore ways to merge performance and style, and enhance customer experience through technologies like AR and NFTs.
2. Athletic Gear - The athletic gear industry can benefit from incorporating luxury elements into their products, while also tapping into new technologies, such as AR and blockchain, to enhance customer experience.
3. Retail - As NFTs gain popularity, retailers can incorporate them into their loyalty programs, partnering with brands to provide customers with exclusive rewards and experiences.
7.4
Score
Popularity
Activity
Freshness