These clever print ads from Allen Solly feature various individuals on a personalized chalk background, highlighting the clothing company's 'My World, My Way' campaign.
In emphasizing the versatility of the clothing, Allen Solly chooses people portraying different backgrounds in her ads. Individuals ranging from the 'DJ' to the biker couple and even a womanizer are thrown into the mix, making the ads colorful and creative, appealing to a variety of style personalities.
Implications - A simple and effective way for a business to elevate its status and presence within the industry is by discovering unique and effective ways to capture the attention of potential clients. Businesses that utilize unusual and outlandish marketing strategies will see favorable results as they will leave a memorable impression in the minds of consumers.