Urban Decay's All Nighter Setting Spray has a cult following and now the brand has added an All Nighter Face Primer and All Nighter Ultra Matte Setting Spray to the lineup.
Like the original All Nighter Setting Spray, the new All Nighter Ultra Matte Setting Spray promises to keep your makeup in place all night long. However, the new version differs in that it delivers a satin finish that keeps oils under control and leaves the skin looking matte for 16 hours. As for your base layer, the Urban Decay All Nighter Primer helps to extend your makeup wear time by an astonishing eight hours. It also helps to boost hydration, and blur pores and fine lines for a smoother finish.
Best of all, both of the new All Nighter products are here in time for New Year's Eve.
Image Credit: <i> Urban Decay.</i>
Why This Trend Is Growing
- Matte Makeup
- Opportunity for companies to create other matte makeup products such as matte lipsticks, blushes, or eyeshadows.
- Extended Makeup Wear
- Opportunity for brands to create products that extend makeup wear time as this can be a selling point.
- Oil Control
- Opportunity for brands to create products that control oil and shine for those with oily skin.
Industries Being Reshaped
- Beauty and Cosmetics
- Industry leaders can create and innovate products that help consumers extend their makeup wear time
- Skincare
- Companies that focus on balancing and maintaining healthy skin can create products that help control oil and shine.
- Fashion
- As the beauty industry continues to innovate, the fashion industry can utilize these products to create new trends and looks.
