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Full Coverage Waterproof Concealers

Urban Decay's All Nighter Concealer Covers and Controls Shine

— May 17, 2018 — Fashion
Those looking for makeup that won't budge through hours of wear likely already have an appreciation for Urban Decay's All Nighter line, which was recently expanded with a selection of All Nighter Concealers.

Like other products in the All Nighter line, the concealer is made to last for up to 24 hours of wear, allowing consumers to go from the office to the dance floor without having to worry about touching up their makeup. Additionally, the concealer is waterproof, ensuring that it lasts in any condition.

Although the full-coverage concealer already applies to a flattering matte finish, the formula also works to soak up excess moisture and oil as it's worn, further preventing it from melting off the face or creasing.
Trend Themes
1. Full-coverage Waterproof Makeup - Opportunity for creating long-lasting makeup products that can withstand different conditions and environments.
2. Multi-purpose Makeup Products - Creating makeup products that have an added benefit, such as soaking up excess moisture and oil while covering blemishes.
3. Extended Wear Cosmetics - Creating makeup products that can withstand long hours of wear without the need for touch-ups.
Industry Implications
1. Cosmetics Industry - Advancements in makeup formulations and ingredients that enable the creation of waterproof, full-coverage makeup products.
2. Fashion Industry - Creating makeup products that can accentuate any outfit and remain intact regardless of environmental factors.
3. Entertainment Industry - Creating high-performance makeup products for performers who need coverage that can last through long hours and intense sweat.
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