Just in time for barbecue season, Hunt's is introducing its Best Ever Ketchup, an all-natural ketchup condiment that's its thickest and richest yet. The 100% natural ketchup is made with just a few simple ingredients like vine-ripened California tomatoes and cane sugar in place of high fructose corn syrup.
The all-natural condiment is being introduced at a time when health-conscious consumers are paying close attention to ingredient lists and are actively looking to purchase clean label food products.
As well as being able to enjoy the natural ketchup on burgers and fries, consumers will also enjoy creating recipes like wings, slow cooker ribs, DIY cocktail sauces and other dips with the condiment. To suit every need and family size, Hunt's Best Ever Ketchup is available in five bottle sizes.
Key Themes Behind This Trend
- Clean Label Foods
- The rise of health-conscious consumers seeking food products with clean ingredient labels presents an opportunity for companies to develop all-natural condiments and sauces.
- Thick and Rich Condiments
- The introduction of Hunt's Best Ever Ketchup highlights the demand for thick and rich condiments made with high-quality ingredients, providing an opportunity for companies to innovate in this space.
- Alternative Sweeteners
- As consumers actively avoid high fructose corn syrup, there is a growing opportunity for the development of all-natural condiments using alternative sweeteners like cane sugar.
Where This Applies
- Food Manufacturing
- Food manufacturers can meet the demand for all-natural condiments by incorporating clean ingredients and alternative sweeteners into their production processes.
- Fast Food
- Fast food chains have an opportunity to offer thick and rich condiments like Hunt's Best Ever Ketchup to enhance the flavor profiles of their menu items and attract health-conscious customers.
- Sauces and Condiments
- Companies in the sauces and condiments industry can capitalize on the trend of clean label foods by creating thick and rich condiments made with high-quality ingredients and alternative sweeteners.
