Design company Studio Muti have created a series of fantastical Alice in Wonderland illustrations for creative Slovakian company J&L. The illustrators have depicted all your beloved character from the Lewis Carroll classic and famed Disney adaptation. There is a quirky Alice with an off-kilter blue hair bow, a stoic-looking Rabbit, an ecstatic Cheshire cat, a high-energy Mad Hatter and Malevolent Queen of Hearts complete with an icy glare.
Surrounding the characters are notable items featured in the book/film, such as an old-fashioned key, pocket watch, a trumpet adorned with a heart banner, a tiny bottle whose accompany tag invites “Eat me!” and a paint-brush dripping onto a rose. The collection is more than a fun, graphic way to revisit an old childhood classic: all proceeds from the illustrations, which are published in a book, go towards battling illiteracy in Romania.
What's Driving This Trend
- Fairy Tale Illustrations for Charity
- Illustrations that are tied to social causes can gain customer loyalty while also promoting the brand of the supporting company.
- Re-imagining Classic Characters
- Re-imagining and updating classic characters provides an opportunity for artists and designers to come up with new design concepts and cultural relevance.
- Art with a Purpose
- Creating art with a specific purpose, such as raising awareness for a certain charity, is a way to engage customers emotionally and to build a positive brand image.
Who This Affects Most
- Art and Design
- Companies in the art and design industry can create charitable collections of work for different causes to support philanthropic efforts.
- Publishing
- Publishing companies can expand on classic stories and novels with new interpretations and updates to engage a younger audience.
- Non-profit
- Organizations in the non-profit sector can commission art and design projects to raise awareness and funds for their cause.
