The recent Alibaba and BMG merger marks a new direction for the popular e-commerce platform. Though it is already known for its diverse range of products, Alibaba hopes to add music to its roster and has enlisted the help of music publisher BMG to make this dream a reality.
The Alibaba and BMG merger will give the web shop's consumers access to 2.5 million tracks from artists that include Bruno Mars, The Rolling Stones and Kylie Minogue among other names. This partnership is Alibaba's first merger with a company outside of Asia and allows the brand to expand its product inventory and overall business direction.
The result of this partnership changes the way consumers look at a platform like Alibaba and illustrates the brand's growth and expansion plans.