Alfred Dunhill is continuing their ultra luxurious line of sporting goods with this limited edition surfboard.
The board features a modern motif of Alfred Dunhill's iconic bulldog and is made with polyurethane foam and a resin-soaked fiberglass surface.
The limited edition surfboard is going for $3,000 and only 10 will be available in Dunhill’s flagship stores in London, Tokyo and Shanghai.
Implications - Surfing used to be a pursuit of beach bums and youngsters with nothing better to do, but the sport has recently come into vogue for its exercise benefits and interactivity with nature. The luxury market has responded with a series of opulent surfboards for well-heeled wave riders.