Ideas
Explore the world's #1 largest database of ideas and innovations, with 474,794 inspiring examples.
Trend Reports
Discover why 1,276 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 305,565 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,276 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 305,565 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,222 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 474,794 cutting edge ideas.

Data-Recording Car NFTs

Alfa Romeo Plans to Use NFTs to Track The Tonale SUV's Performance Data

— October 14, 2022 — Autos
Italian automaker Alfa Romeo has announced that it will be using NFTs to monitor and record maintenance for its newest vehicle, the Tonale SUV. What this means is that the vehicle's performance data will automatically be stored and encrypted on the blockchain.

Based on the car's NFT and its corresponding data, Alfa Romeo will be able to certify its cars themselves rather than rely on third-party vendors. In doing so, the company is also improving its overall transparency for end users.

“Digitalization is a key enabler of our metamorphosis,” said the head of marketing at Alfa Romeo, Francesco Calcara. “[The NFTs] will sustain the residual values of our models as we are the first in the market to adopt this next-generation technology.”

Image Credit: Alfa Romeo
Trend Themes
1. Blockchain-based Car Maintenance Nfts - Opportunity for blockchain developers to innovate car maintenance and record-keeping, creating secure and transparent vehicle performance data.
2. In-house Car Certification - New market of in-house car certification using blockchain technology to certify a car's maintenance history, creating value for car manufacturers and improving overall transparency for end users.
3. Nfts in the Automotive Industry - Increasing adoption of NFTs in the automotive industry for a variety of uses, providing opportunities to create new markets and services around secure blockchain-based vehicle data.
Industry Implications
1. Automotive Industry - Opportunity for car manufacturers to use blockchain technology to create secure and transparent vehicle performance data, allowing for in-house car certification and creating new markets and services around this data.
2. Blockchain Industry - Opportunity for blockchain companies to provide solutions for the automotive industry, using blockchain technology to create secure and transparent vehicle performance data and unlock new markets and services around this data.
3. Certification Industry - Opportunity for certification companies to partner with car manufacturers to create new standards and certification processes for blockchain-based car maintenance and record-keeping.
2.6
Score
Popularity
Activity
Freshness