Toronto-based fashion photographer Renee Rodenkirchen and style director Alexandra Loeb recently collaborated to produce a series of shoots that are front page material.
Alexandra Loeb's outfits are dark and androgynous, composed of clean and sharp cuts. The model wears subdued, restrained expressions. The overall effect is minimalist. This is emphasized through Rodenkirchen's black and white photography and temperate use of shadow.
Dozens of newspapers create a sort of wallpaper against which each photograph is shot. The monochromatic periodicals lend themselves well to Rodenkirchen's black and white color scheme and Alexandra Loeb's minimalist sensibilities. The look may be described as clean, sharp and smart. If one were to distill such descriptions into a single term, that term would be 'modern.' It is topical and contemporary.
What's Driving This Trend
- Minimalist Fashion
- Opportunities for disruptive innovation in minimalist fashion design and production processes for streamlined styles with modern appeal.
- Monochromatic Photography
- Opportunities for disruptive innovations in monochromatic photography to create striking visuals and new applications for black and white imagery.
- Print Media Revival
- Opportunities for disruptive innovations in print media as a source of inspiration for fashion and design, with a focus on sustainability and upcycling.
Who This Affects Most
- Fashion
- Opportunities for the fashion industry to combine minimalist design with sustainable materials and innovative production processes.
- Photography
- Opportunities for the photography industry to explore new applications for black and white imagery and experiment with monochromatic settings and editing techniques.
- Print Media
- Opportunities for the print media industry to reinvent their products and services as sources of inspiration for other industries such as fashion and design.
