Beautifully Boring Objects

The Alexander Wang Objects Collection No. 6 Serves Normcore Greatness

With the release of his collaboration with fashion powerhouse H&M almost here, the Alexander Wang Objects Collection No. 6 is a further extension of the designers ability to inject haute couture beauty into otherwise boring objects. Including items like cups and coasts, dice and headphones, the Alexander Wang Objects Collection No. 6 features an all black aesthetic that he has come to be known for.

While the Alexander Wang Objects Collection No. 6 might seem a trifle boring at times, it's clear that what we're seeing is a new foray by of-the-moment designers into the housewares and everyday objects market. With the luxury market expanding at an exponential rate, the Alexander Wang Objects Collection No. 6 is not surprising, but instead an awesome example of how brands are transitioning from rare to ordinary.

Designer Housewares
The Alexander Wang Objects Collection No. 6 is sparking a trend of high-profile designers entering the housewares and everyday objects market.
Luxury Market Expansion
The release of the Alexander Wang Objects Collection No. 6 highlights how luxury brands are expanding into new product categories.
Ordinary Luxury
The all black aesthetic of the Alexander Wang Objects Collection No. 6 showcases a trend of transforming everyday objects into luxurious items.

Sectors Adopting This

Fashion
Fashion designers like Alexander Wang are venturing into the housewares market, blurring the lines between fashion and home decor.
Luxury Goods
The luxury goods industry is embracing unconventional products like cups, coasters, and headphones as designers take a fresh approach to everyday objects.
Retail
The release of designer housewares collections opens up new retail opportunities for brands to tap into the growing demand for luxury home goods.
SCORE
2.6 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 33%
Activity 38%
Freshness 8%