Prior to his tragic death, Alexander McQueen had been hard at work designing his fashion collections as well as collaborating with The Rug Company. Alexander McQueen and The Rug Company have worked together for three years to generate six unique designs.
Taking inspiration from military designs and McQueen's famous skull patterns, all the rugs were constructed with cashmere and silk and are hand-knotted for supreme quality and craftsmanship.
Implications - Artists are becoming more than people who create designs. Consumers are becoming more integrated with popular figures and identify themselves through these names. Companies could grow their brand by focusing on this desire for a closer relationship with designers in order to please more shoppers.
Why This Trend Is Growing
- Designer Collaborations
- As consumers become more integrated with popular figures, designers partnership with non-fashion related companies presents opportunities for disruptive innovation.
- Luxury Home Decor
- Growing demand for high-end home decor items presents opportunities for brands to expand their offerings to affluent consumers.
- Customized Products
- As consumers seek unique and personalized items, companies can leverage this desire by offering customized products in collaboration with renowned designers.
Industries Being Reshaped
- Fashion
- Collaborations between fashion designers and homeware brands provide opportunities for fashion brands to expand their reach into a new industry.
- Home Decor
- The rise of luxury home decor presents opportunities for companies to tap into the high-end market.
- Interior Design
- Customized and personalized products from famous designers offer opportunities for innovation to interior design firms.
