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Rastafarian Cadet Menswear

Alex Mattsson's 'Pineal Dawn' Collection Features Chic Military Styles

— November 11, 2013 — Fashion
London-based designer Alex Mattsson has wowed and amazed once again with his latest in menswear, the SS 2014 collection he's rightfully dubbed 'Pineal Dawn.' This new line is far from anything you'd see on a normal runway and that's just what is expected from Alex Mattsson.

While other designs in the fashion universe are broadcasting a more toned down and sophisticated look for men, Mattsson strays far from that crowd of collection. This cutting edge designer manages to pull together a line that is dangerous, rebellious, chic and downright awesome all the while giving it an awesome presentation at the London Film Museum where the world got its first look at this creative collection.

Drawing inspiration from Rastafarian prints, military uniforms and mesh influences, the designer makes this collection powerful and strong no matter what the season. Alex Mattsson wants men to join the movement with the SS 2014 line 'Pineal Dawn' and be super sexy soldiers of style.
Trend Themes
1. Rebellious Menswear - There is an opportunity to disrupt the traditional idea of men's fashion by creating designs that are more dangerous and rebellious, and draw inspiration from different sources such as military and subcultures.
2. Unconventional Runway Presentations - By breaking free of the traditional runway fashion show format, there is potential to create a memorable fashion experience that may leave a lasting impression on viewers and draw attention to a brand.
3. Mesh Influences - The use of mesh fabric in fashion designs is a trend that can be further explored, combined with other design elements to create unique and edgy pieces of clothing.
Industry Implications
1. Fashion Design - There is an opportunity for fashion designers to explore unconventional styles and draw inspiration from different subcultures, military uniforms and mesh influences to create disruptively stylish clothing.
2. Fashion Event Planning - Innovation in event planning can be achieved by experimenting with unconventional runway presentations that can increase brand awareness and generate interest in fashion collections.
3. Textile Manufacturing - Manufacturers can capitalize on the trend of incorporating mesh fabric in fashion designs and explore the possibility of combining it with other fabrics to create styles that are both unique and marketable.
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