An easy-to-clean take on the reusable water bottle, the ALEX bottle unscrews in the middle. Currently seeking finances on crowdfunding site Kickstarter, the ALEX bottle is especially compact too, making it easy to store and pack. Holding 26 ounces, the water bottle is also highly customizable so you can get one for everyone in the family and tell them apart.
Despite only holding water, traditional water bottle design often results in smelly containers over time. This is no longer the case with its unique twisting feature, whether you choose to wash it by hand or in the dishwasher. Capable of compacting to half its size, the vessel is also the perfect travel, camping or hiking companion. Eco-friendly in more ways than one, this product is BPA free and has a strap made from recycled plastic bottles.
Why This Trend Is Growing
- Twistable Bottles
- Opportunity for disruptive innovation in the water bottle industry by creating twistable designs that are easy to clean and compact.
- Customizable Water Bottles
- Opportunity for disruptive innovation in the reusable water bottle market by offering customizable options for personalization and differentiation.
- Eco-friendly Packaging
- Opportunity for disruptive innovation in the packaging industry by developing eco-friendly packaging solutions made from recycled materials.
Industries Being Reshaped
- Water Bottle Industry
- Opportunity for disruptive innovation in the water bottle industry by introducing twistable and easy-to-clean reusable bottle designs.
- Personalized Merchandise Industry
- Opportunity for disruptive innovation in the personalized merchandise industry by offering customizable water bottles for personalization and branding purposes.
- Packaging Industry
- Opportunity for disruptive innovation in the packaging industry by developing eco-friendly packaging solutions made from recycled materials for products like reusable water bottles.
