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Fluorescent Bedroom Shoots

Alena Jascanka Displays H&M`s Versace Collection in a New Light

— January 10, 2012 — Fashion
This fashion editorial features the Versace Collection for H&M lensed perfectly by Alena Jascanka, who depicts the collection in a way that showcases how and by whom the clothing line would be best worn.

By using urban-styled, youthful models and pairing the collection with other street styles such as Adidas track coats, cutoff jean shorts and other boldly printed garments, the flashy colors, studded pieces and geometric prints of H&M`s Versace line work together perfectly to create captivating images of youth and street culture. Throw in some cityscapes, suburban backgrounds and a small, overcrowded studio apartment and these shots by Alena Jascanka don`t only serve as a playful fashion spread for the depicted iconic brands, but also provide a look into a reemerging street identity that many youth can relate to.
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