Pedro Coelho, an art director, collaborated with an artist based in Brazil named Diego Limbert to create a series of creative resumes that imagine members of Alcoholics Anonymous applying for a job to help someone else in need.
Alcoholics Anonymous reportedly asked Pedro Coelho to complete the project as a means of highlighting the lonely struggle that many fighting addiction have to deal with. Along with each faceless portrait are phrases that consider this theme, with the words "I've been called a drunk, a bum and a monster. There's nobody better to call" shown next to one dark illustration.
Meanwhile, another states "History of aggression? Check. Experienced an alcoholic coma? Check. Strong desire to die? Check. With a resume like mine, it's easy to help you." With this campaign, Alcoholics Anonymous drives the message that with its services, people can find others who will understand them.
Photo Credits: designboom, aa.org
What Makes This Trend Stand Out
- Creative Resumes
- Opportunity to innovate with unique resumes that tell a story and evoke emotional connections.
- Highlighting Lonely Struggle
- Potential to develop campaigns and initiatives that bring attention to the isolation faced by individuals dealing with addiction.
- Creating Empathy Through Art
- Chance to leverage art and visual storytelling as a means to foster understanding and compassion for those battling addiction.
Sectors Adopting This
- Human Resources
- Innovation in recruitment strategies and resume formats to create more engaging and impactful candidate profiles.
- Addiction Recovery
- Opportunity to develop support networks and services that address the emotional and psychological challenges faced by individuals in recovery.
- Creative Arts
- Integration of art and design in therapeutic interventions and awareness campaigns related to addiction and mental health.
