Boho-Chic Americana Fashion

The Alanui Fall 2018 Collection Embodies a Free Spirit

Fashion label Alanui recently unveiled its latest collection for Fall 2018 and it adopts the idea of a free-spirited boho American. The new collection delivers offerings centered around knitwear for the colder seasons this year. The pieces are captivating, boasting unique pattern details on outerwear silhouettes. Alanui quickly expands in variety around the collection's central luxury cashmere cardigan; the piece is decorated with a wide range of jacquard patterns—from leopard prints to moon prints, stars, and yin and yang motifs.

Siblings Carlotta and Nicolo Oddi showcased the Alanui coordinated knit pants with fringe details, alpaca sweaters and knit crop tops accented with geometric hems. A notable item from the new Alanui Fall 2018 collection is the reversible padded bomber jacket that has a paisley pattern on one side and silk prints on the other.

Boho-chic Fashion
Fashion brands can explore the incorporation of unique pattern details in knitwear silhouettes to create captivating boho-chic apparel.
Luxury Knitwear
Luxury fashion labels can expand their offerings around central luxury cardigans and offer unique pattern details to differentiate themselves within knitwear market.
Reversible Outerwear
Fashion brands can explore the trend of reversible outerwear, offering consumers more options in a single garment and reducing waste from the clothing production cycle.

Who This Affects Most

Fashion
Luxury fashion labels can differentiate themselves within knitwear market through incorporation of unique details, and exploring reversible outerwear apparel.
Textile
Textile companies can explore offering a diverse range of patterns for knitwear to align with the boho-chic trend and partnering with fashion brands for unique designs.
Sustainability
Sustainable fashion companies can explore the trend of reversible outerwear, offering consumers more options in a single garment and reducing waste from the clothing production cycle.
SCORE
1.4 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 31%
Activity 2%
Freshness 8%

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