Literary Gang Streetwear

The Akomplice x XLARGE Collection Monkeys Around

The Akomplice x XLARGE 'Monkey Wrench Gang' collection embraces misbehavior and unrest through urban streetwear. The collection was inspired by the 1975 novel by the Edward Abbey of the same name. The book explores a guerrilla army mentality and defiance against convention and the norm.

Thus, the streetwear collection was shot and created with these themes in mind. The capsule collection features hat masks in camo print, tons of military-inspired apparel and neutral pieces meant to allow you to blend in with your surroundings. Akomplice and XLARGE took a literal approach to infusing their collection with the layered themes and dispositions from the novel. The result is an environment aware collection that boasts an anarchist vibe.

The Akomplice x XLARGE 'Monkey Wrench Gang' collection is defiant and fashionable.

Urban Streetwear
Disruptive innovation opportunity: Creating streetwear collections that embrace themes of rebellion and unrest.
Military-inspired Apparel
Disruptive innovation opportunity: Designing clothing with a guerrilla army mentality and defiance against convention.
Environmentally Aware Collections
Disruptive innovation opportunity: Integrating sustainable and eco-friendly materials into streetwear collections that promote an anarchist vibe.

Industries Being Reshaped

Fashion
Disruptive innovation opportunity: Collaborating with novelists to create fashion collections that draw inspiration from literary works.
Apparel
Disruptive innovation opportunity: Incorporating camouflage prints and hat masks into military-inspired apparel.
Retail
Disruptive innovation opportunity: Curating collections that allow individuals to blend in with their surroundings and express defiance against the norm.
SCORE
3.4 out of 10
GENDER
90% Men10% Women
MARKETTop markets: North America, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 63%
Activity 31%
Freshness 8%