Invisible Seating

The Aitali 2010 Collection by Samy Aitali and Fernando Nunes

I’ve walked (‘slammed’ may be a more appropriate word) into my fair share of glass/screen doors, so I don’t exactly know what to feel when presented with the Aitali 2010 Collection.

Featuring some stunning designs, I can’t help but note that many of the pieces in the Aitali 2010 Collection are clear. Not only do I fear for my already clumsy self, I also fear that they might not last very long themselves—if they are as delicate as they look.

Invisible Furniture
Designing furniture with transparent materials that is both durable and stylish.
Minimalistic Design
Creating furniture with sleek, modern designs that eliminate unnecessary elements.
Sustainable Furniture
Developing furniture made from eco-friendly materials to reduce environmental impact.

Who This Affects Most

Furniture Manufacturing
There is a disruptive innovation opportunity for furniture manufacturers to create unique, durable, and eco-friendly designs.
Interior Design
Invisible furniture can be incorporated in modern interior design to provide a minimalistic look.
Home Decor Retail
Retailers can offer stylish and sustainable invisible furniture options that appeal to customers.
SCORE
2.9 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 63%
Activity 16%
Freshness 8%

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