The Airtel Broadband Campaign Promotes Lifelike Internet Use

 - Jan 21, 2012
References: jwt & ibelieveinadv
The images in the Airtel Broadband campaign look so thrilling that it may take people a moment or two to realize that something is slightly off. As much as the buildings featured in the print ads look like they belong on the Las Vegas Strip, they are actually on an otherwise quiet, suburban street.

The Airtel Broadband campaign was conceived and executed by JWT, an ad agency based in Gurgaon, India. Through the use of typical tourist images such as malls, theaters and landmarks, the Airtel Broadband campaign shows that by logging onto the Internet via their network, people can experience shopping, movies and destinations as though they were there in person.

The Airtel Broadband campaign was art directed by Sumonto Ghosh and Kishaloy Basu.