Jordan Brand created the new Air Jordan 32 Low 'Gordon St.', as a hip pair of sneakers that pay tribute to significant memories and moments in famous basketball player Michael Jordan's career and life.
Made in a light bone and infrared colorway, the shoes are highlighted with a street sign on the back of the tongue that reads "Gordon St." The beige Flyknit upper paired with a red suede heel and accents contrast against the classic translucent sole. The new sneakers are set to release on May 12th, with a price tag of $160.
The new Air Jordan 23 Low Gordon St. from the Jordan Brand celebrate their creator with a stylish nod to Michael Jordan's childhood home in Wilmington, North Carolina.
What's Driving This Trend
- Childhood-inspired Sneaker Designs
- Opportunity to create sneaker designs that pay tribute to significant memories and moments in famous people’s lives.
- Street-inspired Detailing in Footwear
- Incorporating street signage and names into footwear design to create unique and stylish shoes.
- Nostalgic Colorways in Fashion
- Using colors and designs from past decades in new fashion items to create a sense of nostalgia for customers.
Who This Affects Most
- Athletic Footwear
- Athletic footwear brands can capitalize on this trend with limited edition collections that commemorate famous sports players.
- Fashion Retail
- Fashion retailers can create exclusive lines that offer nostalgic designs and colorways for a unique and personalized experience.
- Sneaker Collecting
- Sneaker collectors can expand their collections with unique and limited edition sneakers that pay homage to significant moments in sports history.
