One of fashion's most recognizable gingers gets golden for 'Aime Le Cinema' in Elle France. Model-turned-actress Lily Cole sports a blonde wig to pose as a cinematic femme fatale in a smoky backdrop for photographer Kayt Jones.
Loosely translated, 'Aime Le Cinema' in Elle France means "love the cinema." The editorial appears in the magazine's special movie-centric issue, which coincides with the world's largest film festival, Cannes.
Implications - The old Hollywood glamor associated with cinemas and other dated consumer recreational activities can easily be referenced amongst contemporary culture. Companies that appropriate old designs from generations past and update them by giving them new life are favourable in the eyes of consumers.