If cell phones are being used in developing countries to deliver preventative health care and offer access to education, then why not improve food security with agricultural advice? iShamba helps farmers in developing communities with their agriculture challenges. The call center enables farmers in Kenya to call or text with questions and receive an almost instantaneous response in English, Swahili or one of four regional dialects.
From social business Mediae, the subscription service is a relevant solution given the exponential growth in ownership of mobile devices along with less expensive airtime and better network coverage. iShamba is just one 'mAgri' information services being established.
A key strategy to eradicating poverty, addressing food security with agricultural advice could make a big difference.