AGR Reimagines Knit and Other Textures for the FW20 Season
Emerging London-based fashion brand AGR takes knitwear to new angles for the Fall/Winter 2020 season. The latest collection draws themes that have been explored in the previous capsule, with a stronger focus on textures, patterning, and stripes this time around. The FW20 collection draws inspiration from punk and grunge culture, which can be seen across graphic jumpers and cotton striped ribs.
AGR explores many different techniques including bleaching, screen printing, and hand dying to allow the knitwear to stand out. The capsule releases campaign images along with the designs and these are shot with inspiration from "movement, music, and vibing with friends." The visuals reference old school Benetton adverts and the models were specifically chosen from their characters and energy to bring personality at the forefront.
Image Credit: Britt Lloyd
AGR explores many different techniques including bleaching, screen printing, and hand dying to allow the knitwear to stand out. The capsule releases campaign images along with the designs and these are shot with inspiration from "movement, music, and vibing with friends." The visuals reference old school Benetton adverts and the models were specifically chosen from their characters and energy to bring personality at the forefront.
Image Credit: Britt Lloyd
Trend Themes
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Textured Fashion — Fashion brands can explore new ways to reimagine textures and patterns to create bold and unique styles.
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Punk and Grunge Culture-inspired Clothing — Brands can tap into the punk and grunge culture for inspiration and create clothing pieces that cater to those who identify with the subculture.
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Hand-dyed Clothing — Designers can experiment with hand dying techniques to add a personalized and artistic touch to their clothing pieces.
Industry Implications
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Fashion — The fashion industry can incorporate textured elements, punk and grunge-inspired themes, and hand-dying techniques in their clothing collections to cater to a wider range of customers.
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Textile — The textile industry can expand their offerings by producing fabrics and materials that enable fashion brands to create textured and unique clothing pieces.
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Photography — The photography industry can provide their services to help capture the creative and edgy style of fashion collections like AGR's FW20 season.
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