This Pop-Up by Agency Wieden + Kennedy Attracts Collaborators
Laura McQuarrie — August 13, 2013 — Art & Design
References: wklondon.typepad & design-milk
Ad agency Wieden + Kennedy created a pop-up workspace that looks like its 2D concept drawing brought to life. Wieden + Kennedy collaborated with graphic designer Emily Forgot to create this unusual achromatic office.
Throughout the month of August, the 'Real Life at Work' installation provides a quirky space for staff and guests to work. This is a neat place to work, provided that you don't mind being watched. In addition to being set up in a window on
Hanbury Street in London, a webcam is set up to record a live stream of anyone working at this station.
This initiative is part of the 'Hello Neighbour' project, designed to catch the eye of local designers to spark collaborations with Wieden + Kennedy.
Throughout the month of August, the 'Real Life at Work' installation provides a quirky space for staff and guests to work. This is a neat place to work, provided that you don't mind being watched. In addition to being set up in a window on
Hanbury Street in London, a webcam is set up to record a live stream of anyone working at this station.
This initiative is part of the 'Hello Neighbour' project, designed to catch the eye of local designers to spark collaborations with Wieden + Kennedy.
Trend Themes
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Livestreamed Workspaces — Opportunity for businesses to create interactive and transparent work environments.
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Achromatic Design — Potential for minimalist and monochromatic design styles to gain popularity in office spaces.
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Pop-up Collaborative Spaces — Disruptive innovation potential for temporary workspaces that attract creative professionals.
Industry Implications
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Advertising — Opportunity for ad agencies to create unique and interactive workspaces to attract collaborators and clients.
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Design — Potential for designers to explore achromatic and minimalist concepts in office spaces.
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Technology — Opportunity for technology companies to develop tools and platforms for livestreaming work environments.
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