This afro cookie packaging may just be the best packaging of anything in the existence of commercial goods. That may be a hyperbole, but I fricken' love this hilarious cookie wrapper to death.
Hailing from Japan, the afro cookie packaging features a man on the front of the wrapper and transparent plastic where his hair should be. The funny part comes from the fact that the texture of the cookie that's held inside the packaging looks as though it's extremely curly and bushy hair. Buyers only realize that the cookie isn't a part of the graphic on the front only upon removing the cookie from it's wrapper.
I'm not too sure what the flavor is of this afro cookie, but who cares? I'd buy tens of these cookies for the hilarious picture on the front of the wrapper alone.
Implications - Consumers are growing apathetic of commonplace packaging. As such, packaging which engages users with humor and other novel gimmicks are more likely to impact consumers and influence buying patterns.
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