AFRCN APPRL started when the founders came across Malawian farmers who had a bunch of cotton that they couldn't find a place to sell. The overall goal is to foster local economic development while at the same time bringing awareness to the United States, mainly for students through university campaigns and tabling events.
"AFRCN APPRL is a clothing outfit that is focused on selling African-made apparel and empowering African entrepreneurs to run sustainable businesses in their local community," wrote Shop with Meaning. "AFRCN APPRL wants to empower Africans to run self-sustainable businesses that reach to the rounded corners of the planet."
The concept here is one that has spread and spread to a breadth of places in the West, especially among university students who "discover" their social conscience. What is key to consider is the extent of true collaboration that happens within these social entrepreneurs and African businesses.
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