Despite major brands like Samsung and Apple creating premium devices that cost a lot, the market for affordable smartphones is expanding as developing markets rise. The Meizu M3 is a new offering from the brand that packs premium features in a budget design.
Set to be available for purchase for $92, the Meizu M3 features a 5-inch HD display, a MediaTek MT6750 octa-core processor and a microSD card slot. Regarding storage and RAM, the Meizu M3 comes in two models including one with 16GB of storage and 2GB of RAM with another that has 32GB of storage and 3GB of RAM.
The Meizu M3 affordable smartphones are outfitted with good camera technology and come with connectivity functionalities including Bluetooth, WiFi and 4G LTE.
What's Driving This Trend
- Expanding Market for Affordable Smartphones
- Opportunity for disruptive innovation in developing markets by offering affordable smartphones with premium features.
- Rise of Budget Design Smartphones
- Disruption opportunity to create budget smartphones that still offer premium features and functionalities.
- Increasing Demand for Connectivity-functional Smartphones
- Disruptive innovation opportunity to provide affordable smartphones that come with Bluetooth, WiFi, and 4G LTE connectivity functionalities.
Who This Affects Most
- Technology
- Opportunity for technology companies to enter or expand in the growing market for affordable smartphones with premium features.
- Telecommunications
- Disruptive innovation opportunity for telecommunications companies to provide budget design smartphones with advanced connectivity features.
- Consumer Electronics
- Opportunity for consumer electronics companies to tap into the expanding market for affordable smartphones with good camera technology.
