High-end grocer Whole Foods Market is offering a sub-branded grocer called 365 by Whole Foods Market that is geared exclusively towards millennials with a branding that focuses on providing affordable healthy food without the added frills. The store is designed to offer more of a warehouse style shopping experience coupled with much more accessible price points on quality produce and products.
Millennials are often seeking out good quality, organic, healthy and wholesome food products but such quality often comes at a steep price. 365 by Whole Foods Market will offer similar products to the original chain, in a more functional environment. The stores will opt for lower shelves, industrial lighting and simplistic design. In addition iPad ordering kiosks and pre-prepped food bars will be available for consumers looking for on-the-go healthy food options.