IKEA recently partnered with ASUS Republic of Gamers (ROG) to launch a 30-piece affordable gaming furniture accessories series. The aim of the new collaboration is to "bring the gaming experience at home to a new level" and speaks to the rapidly growing market of gamers looking for specific home products to improve the experience.
Ewa Rychert, the Global Business Leader of Workspace, commented on the new collaboration, stating: “There are a lot of existing conventions about gaming which are often stereotypical or negative, for example, all the games are built on violence, gaming is asocial and it is predominantly a men’s activity.
"In fact, figures show that gaming is among the most truly cross-demographic activities, and it can improve an individual's mental health and general well-being. It’s a source of relaxation, independence, fun; through gaming, people develop skills within problem-solving, teamwork, and communication. Playing games also provides a new way of connecting with others which has become even more important recently to feel connected remotely. We hope that the new gaming range will help to embrace and enable the benefits of gaming in life at home. ”
Image Credit: IKEA