Spanish architecture studio Luis Vidal + Architects works together with infrastructure consultants AECOM to create a terminal at the Logan Airport in Boston. It is defined by its long roof finished in a bright red tone -- it measures 390,000 square feet in total and covers the south facade of the terminal.
Vidal speaks to Dezeen about the red paint job and its origin, stating "The red color is intended to establish the terminal as a landmark and iconic gateway to the city and the region. Boston itself inspired the color: from the historic brick buildings to the institutions for whom red is a signature color – like Harvard and MIT – to the dramatic sunsets and foliage to the Red Sox."
Image Credit: Ema Peter
Why This Trend Is Growing
- Iconic Architectural Design
- The red roof terminal at Logan Airport showcases a unique and iconic architectural design, establishing it as a landmark and gateway to the city.
- Branding Through Color
- The use of bright red paint on the terminal's roof allows it to create a strong brand identity and association with the city of Boston.
- Inspired by Local Culture
- The red color of the terminal's roof draws inspiration from historic brick buildings, institutions with red as a signature color, and the vibrant sunsets and foliage of Boston.
Industries Being Reshaped
- Architecture
- The red roof terminal presents opportunities for architects to incorporate bold and unique designs in airport infrastructure.
- Travel and Tourism
- The distinctive red terminal can attract tourists and serve as a symbol of the city, enhancing the overall travel experience.
- Brand Marketing
- The use of color as a branding element in architecture opens up possibilities for innovative marketing strategies across various industries.
