Advertisements featuring electrical outlets sure are popular. While reading The Economist the other night, I happened to notice a red and white ad belonging to HSBC. It featured dual-toned figures of different international outlets and underneath it stated which country each outlet “worked” in. At the end was the HSBC hexagon and underneath read the caption “Works Worldwide.”
The new Economist ad has the tag line, “Get a world view. Read The Economist.” The campaign was created by BBDO ad agency in New York and was written by Pierre Lipton. Aside from the missing “works in…” captions the ad is a duplicate of the one I saw in The Economist for HSBC.