New York-based fashion imprint NOAH works in collaboration with adidas Originals on the Adria sneaker model. This time around, the retro silhouette gets two new tonal options for the season including the Core White and the Golden Beige.
The relaxed shape is minimally designed and it takes on a sustainable angle as it is made using recycled canvas materials throughout the upper. The duo also create a white treaded rubber sole unit marked with the adidas stripes for a touch of branding. The Core White colorway has a predominantly white hue and dark blue that makes up the stripes and heel sections. Golden Beige has a light brown base foundation with a darker shade as the accenting hue.
Image Credit: adidas
What's Driving This Trend
- Sustainable Sneakers
- Collaborations between fashion and footwear companies to produce eco-friendly shoes made from recycled materials can provide opportunities for a market of consumers who seek unique, stylish and eco-friendly footwear.
- Minimalist Design
- Simplicity is taking the lead in the fashion world, providing an innovative opportunity for brands to make minimalist designs that offer practicality and functionality for consumers.
- Tonal Sneaker Options
- Offering tonal sneaker options, especially those that cater to both genders, can provide a new market of consumers looking for unique yet subtle statement pieces.
Who This Affects Most
- Fashion Industry
- Fashion companies can look for opportunities to collaborate with footwear brands and offer trendy and eco-friendly shoe options to consumers.
- Sneaker Industry
- Sneaker companies can find innovative ways to incorporate sustainable materials into their designs, appealing to consumers who are environmentally conscious.
- Retail Industry
- Retailers can capitalize on the minimalist and tonal trends in the fashion world by offering versatile options for both men and women.
