adidas works in collaboration with Como 1907 on a new iteration of the Standard Issue sneaker model. Como 1907's Chief Brand Officer, Rhuigi Villaseñor has been heading the club's creative direction. The silhouette is defined by its subtle branding which fuses elements of its rich history from a contemporary lens.
The base foundation is a crisp white which serves as the canvas for the rest of the accents. This includes the 'adidas' in black at the heel unit, tonally included at the midsole, and 'Como 1907' read over the perforated Three Stripes branding at the side of the model. The sneaker is now available to purchase at Como and online for the price of $90 USD of €85.
Image Credit: Como 1907
Key Themes Behind This Trend
- Collaborative Design Partnerships
- Brands are teaming up with creative entities to develop fresh takes on classic products, blending historical influences with modern aesthetics.
- Minimalist Branding
- There is a shift towards subtle and refined branding in product design, emphasizing clean aesthetics and simplicity.
- Localized Cultural Influence
- Products increasingly incorporate local cultural elements, providing unique historical context and appeal in modern designs.
Where This Applies
- Footwear Industry
- The footwear sector witnesses innovation through collaborative designs, blending classic silhouettes with distinct branding partnerships.
- Fashion and Accessories
- The fashion industry is tapping into minimalist aesthetics and sleek branding to appeal to modern, design-conscious consumers.
- E-commerce Retail
- Online retail platforms are capitalizing on exclusive collaboration releases to drive sales and engage niche markets.
