The 'Adobe Hearts Apple' ads are full-page ads in newspapers across North America to garner attention for both companies. Adobe is rallying support for Apple, as the company recently slammed Adobe and Flash and their refusal to use the software on Apple products. Adobe is taking the high road against Apple, supporting them.
Not too shabby an idea, seeing as Steve Jobs and the Apple team only get stronger with each passing day, upgrading and creating devices the public salivates over. The 'Adobe Hearts Apple' ads are sort of cute, if you don't know the tenuous background of the situation...
Key Themes Behind This Trend
- Brand Alliance
- Adobe Hearts Apple ads show the benefits of companies joining forces for a common cause.
- Rallying Support
- Rallying support through advertising shows the potential for companies to partner together to create a stronger message.
- High Road Marketing
- High road marketing strategies can be beneficial in situations where companies want to support one another and show a united front.
Where This Applies
- Advertising
- Advertising industries can benefit from the potential for brand alliances to create stronger messages.
- Technology
- The technology industry can learn from the 'Adobe Hearts Apple' ads to see how companies can rally support for one another.
- Marketing
- Marketing industries can benefit from the concept of high road marketing strategies to support one another in competitive situations.
