The Adobe "&" Ad campaign by Vasava aims to emphasize the design progam's capabilities in everything and anything from web development to graphic design and typography. Each ad features an ampersand cleverly rendered using various objects that relate to the targeted audience. For instance, the digital marketing ad features graphs and charts while the film-focused design incorporates reels.
As far as design suites go, Adobe is an industry leader; however, many leaders in many industries have come and gone, so it is important that success not lead to complacency. In order to stay at the top, a company must stay relevant and appealing to its consumers. This is precisely what this campaign is focused around. Furthermore, by appealing to a number of different fields and professionals, the promotions can help garner new business.