Following the WNBA All-Star 2022 event, which took place this past weekend in Chicago, adidas announced the launch of its newest collaboration with WNBA superstar Candace Parker dubbed the 'adidas x Candace Parker Collection Part II.' The collection, which includes an all-new sneaker model called 'Exhibit B,' was presented at Parker's 'Ace All-Star Party.'
The Exhibit B sneakers arrive in three striking color schemes: a blue 'Chicago' colorway, a purple 'Loyalty' colorway, and a green 'Lailaa' colorway. The Lailaa was named after Parker's daughter and was debuted on the court by the player during the WNBA All-Star Game.
The adidas x Candace Parker Collection Part II is set to drop this August and will be available to purchase on the adidas website and at select physical retailers.
Image Credit: adidas
Why This Trend Is Growing
- Retro Basketball Shoe Collections
- Opportunity to collaborate on collections with basketball stars to bring back vintage styles in modern iterations.
- Celebrity-endorsed Sneaker Models
- Opportunity for shoe brands to collaborate with popular celebrities to create custom-designed or limited-edition sneaker models.
- Women's Empowerment Sneaker Lines
- Opportunity to partner with female athletes to create sneaker lines that promote and empower women in sports and beyond.
Industries Being Reshaped
- Fashion and Apparel
- Collaborative opportunities for shoe brands and fashion designers to create retro-inspired basketball shoe collections.
- Marketing and Advertising
- Opportunity to leverage celebrity partnerships for branding and advertising campaigns for sneaker models.
- Sports
- Opportunity to create female-focused sneaker lines or customized models endorsed by female athletes to further promote women in sports.
