The 'adidas x Candace Parker Collection Part II' Has Been Revealed
Niko Pajkovic — July 15, 2022 — Lifestyle
References: modern-notoriety & modern-notoriety
Following the WNBA All-Star 2022 event, which took place this past weekend in Chicago, adidas announced the launch of its newest collaboration with WNBA superstar Candace Parker dubbed the 'adidas x Candace Parker Collection Part II.' The collection, which includes an all-new sneaker model called 'Exhibit B,' was presented at Parker's 'Ace All-Star Party.'
The Exhibit B sneakers arrive in three striking color schemes: a blue 'Chicago' colorway, a purple 'Loyalty' colorway, and a green 'Lailaa' colorway. The Lailaa was named after Parker's daughter and was debuted on the court by the player during the WNBA All-Star Game.
The adidas x Candace Parker Collection Part II is set to drop this August and will be available to purchase on the adidas website and at select physical retailers.
Image Credit: adidas
The Exhibit B sneakers arrive in three striking color schemes: a blue 'Chicago' colorway, a purple 'Loyalty' colorway, and a green 'Lailaa' colorway. The Lailaa was named after Parker's daughter and was debuted on the court by the player during the WNBA All-Star Game.
The adidas x Candace Parker Collection Part II is set to drop this August and will be available to purchase on the adidas website and at select physical retailers.
Image Credit: adidas
Trend Themes
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Retro Basketball Shoe Collections — Opportunity to collaborate on collections with basketball stars to bring back vintage styles in modern iterations.
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Celebrity-endorsed Sneaker Models — Opportunity for shoe brands to collaborate with popular celebrities to create custom-designed or limited-edition sneaker models.
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Women's Empowerment Sneaker Lines — Opportunity to partner with female athletes to create sneaker lines that promote and empower women in sports and beyond.
Industry Implications
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Fashion and Apparel — Collaborative opportunities for shoe brands and fashion designers to create retro-inspired basketball shoe collections.
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Marketing and Advertising — Opportunity to leverage celebrity partnerships for branding and advertising campaigns for sneaker models.
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Sports — Opportunity to create female-focused sneaker lines or customized models endorsed by female athletes to further promote women in sports.
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