What is the trend of eco-focused outerwear?

Creating outdoor apparel partially built from post-consumer materials is a potential disruptive innovation opportunity for companies looking to reduce their carbon footprint.

What is the trend of recycled plastic waste fibers?

Developing new textiles made from recycled plastic waste fibers can disrupt the fashion industry and contribute to a more sustainable future.

What is the trend of dye-free apparel?

Producing clothing that does not require dyes can disrupt the traditional apparel manufacturing supply chain and reduce environmental impact.

What are the implications for the fashion industry?

Implementing eco-friendly practices and using recycled materials in clothing manufacturing can disrupt the traditional fashion industry and contribute to a more sustainable future.

What are the implications for the outdoor gear industry?

Incorporating recycled materials in outerwear and gear production can disrupt the outdoor gear industry and help reduce waste from outdoor activity.

What are the implications for the textile manufacturing industry?

Developing new, sustainable textiles can disrupt the textile manufacturing industry and help create a more environmentally friendly future.

Post-Consumer Material Outerwear : adidas TERREX MYSHELTER PrimaLoft Jacket

Post-Consumer Material Outerwear

The adidas TERREX MYSHELTER PrimaLoft Jacket is Outdoor-Ready

Michael Hemsworth — October 4, 2021 — Eco

References: adidas & hiconsumption

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The adidas TERREX MYSHELTER PrimaLoft Jacket is an eco-focused outerwear style that's focused on enhanced protection from the elements, while also paying attention to build materials. The jacket is constructed with a woven shell that consists of content partially derived from post-consumer materials, which is further enhanced with PrimaLoft created in partnership with Parley that's achieved using recycled plastic waste fibers. The garment is completely free from dyes to give it a neutral, all-white finish that is paired with black waterproof zippers and pulls to help add a touch of contrast.

The adidas TERREX MYSHELTER PrimaLoft Jacket will be available for purchase from the brand's website starting on October 15, 2021 where it will be priced at $220.

Image Credit: adidas

Trend Themes

Eco-focused Outerwear — Creating outdoor apparel partially built from post-consumer materials is a potential disruptive innovation opportunity for companies looking to reduce their carbon footprint.
Recycled Plastic Waste Fibers — Developing new textiles made from recycled plastic waste fibers can disrupt the fashion industry and contribute to a more sustainable future.
Dye-free Apparel — Producing clothing that does not require dyes can disrupt the traditional apparel manufacturing supply chain and reduce environmental impact.

Industry Implications

Fashion — Implementing eco-friendly practices and using recycled materials in clothing manufacturing can disrupt the traditional fashion industry and contribute to a more sustainable future.
Outdoor Gear — Incorporating recycled materials in outerwear and gear production can disrupt the outdoor gear industry and help reduce waste from outdoor activity.
Textile Manufacturing — Developing new, sustainable textiles can disrupt the textile manufacturing industry and help create a more environmentally friendly future.

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