This Adidas NBA Collection Channels Laid-Back Team Spirit
Charlotte Joyce Kidd — October 3, 2015 — Lifestyle
References: thehundreds & hypebeast
This Adidas NBA collection lets stylish sports fans express their team spirit without losing their streetwear look.
The capsule collection is a collaboration between the NBA, Adidas Skateboarding and social media/streetwear brand The Hundreds -- giving it a lot of street and sports cred. The collection focuses on two teams: the LA Lakers and the Brooklyn Nets. It includes a jersey and skate shoes for each team, a long-sleeve tee for the Lakers and a hoodie for the Nets. Each item sports the official NBA colors and logo for its team but the silhouettes and patterns reflect a casual, effortless skater aesthetic.
The Adidas NBA capsule collection is a great example of a collaboration that caters to a niche market. NBA fans with a particular sense of style aren't inclined to wear all-out team jerseys, but can still show off their team colors with the help of Adidas Skateboarding and The Hundreds.
The capsule collection is a collaboration between the NBA, Adidas Skateboarding and social media/streetwear brand The Hundreds -- giving it a lot of street and sports cred. The collection focuses on two teams: the LA Lakers and the Brooklyn Nets. It includes a jersey and skate shoes for each team, a long-sleeve tee for the Lakers and a hoodie for the Nets. Each item sports the official NBA colors and logo for its team but the silhouettes and patterns reflect a casual, effortless skater aesthetic.
The Adidas NBA capsule collection is a great example of a collaboration that caters to a niche market. NBA fans with a particular sense of style aren't inclined to wear all-out team jerseys, but can still show off their team colors with the help of Adidas Skateboarding and The Hundreds.
Trend Themes
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Skate-inspired Sportswear — The fusion of streetwear and athletics offers a unique opportunity for brands to attract sporty consumers who demand style as much as function.
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Niche Collaborations — Collaborations between brands targeting specific subcultures and niches offer an opportunity for both parties to reach new markets and expand their customer base.
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Casualized Team Apparel — Athletic apparel that combines the comfort and style of streetwear with the official branding of sports teams offers an opportunity to tap into a market of consumers who want to express their love for sports without sacrificing comfort or personal style.
Industry Implications
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Sports Apparel Industry — Brands in the sports apparel industry can benefit from collaborations with streetwear brands to create unique and stylish apparel that appeals to sporty consumers who demand both function and fashion.
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Streetwear Industry — Streetwear brands can benefit from collaborations with sports apparel brands to tap into a market of consumers who want to show off their love for sports while maintaining their personal style.
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Professional Sports Industry — Professional sports teams can benefit from collaborations with streetwear and athletic apparel brands to offer fans a unique way to show off their team spirit beyond traditional jerseys and merchandise.
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