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Chef-Inspired Sneakers

This adidas Collaboration with Eddie Huang Was Made to Be Kitchen-Ready

— October 4, 2016 — Fashion
Eddie Huang is an American restaurateur, TV personality, attorney and now, an adidas collaborator.

The resulting sneakers that he helps to create are sleek in design -- with a black suede construction and synthetic accents that switch it up a little. The adidas branding appears minimally on the sides, with another layer of suede fabric added on top in the form of the iconic three stripes which have stitching through the center. Eddie Huang's signature is meanwhile shown in bright pink embroidery on the heel of the adidas collaboration.

In order to make the sneakers well-suited to the restaurateur's lifestyle, the soles are equipped with a non-slip finish to ensure that there aren't any dangerous falls taking place in the kitchen. Not only that, but the upper has a fire retardant powder and a scotch guard to keep liquids form seeping in.
Trend Themes
1. Chef-inspired Sneakers - Incorporating chef-specific features in sneakers presents disruptive innovation opportunities in the footwear industry.
2. Collaborative Fashion - Fashion collaborations, like the one between adidas and Eddie Huang, are driving innovative products in the fashion industry.
3. Functional Design - Sneakers designed with specific functionalities, such as fire retardant powder and non-slip soles, offer potential disruptive opportunities in the footwear market.
Industry Implications
1. Footwear - The collaboration between adidas and Eddie Huang highlights a trend where the footwear industry is expanding into niche markets.
2. Fashion - Collaborative fashion projects, such as chef-inspired sneakers, are disrupting the traditional boundaries of the fashion industry.
3. Restaurant and Hospitality - The incorporation of chef-specific features in sneakers creates innovative opportunities for the restaurant and hospitality industry.
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