Athletic Archival 70s Timepieces

The Adidas Archive_M3 Watch Has a Distinctly Retro Design

The Adidas Archive_M3 Watch has been unveiled by the brand as a new accessory that calls to mind retro aesthetics to make it suitable for those who want to integrate a touch of 1970s retro futurism into their wardrobe.

The timepiece is characterized by its dual-LCD screens that has one to display the time on the bottom and another to display the date on the top. The two sections are enclosed within a singular casing that is angled towards the user and only requires a slight additional movement of the wrist to be fully seen.

The Adidas Archive_M3 Watch boasts an inherently monochromatic aesthetic that comes in five shade options including black, gunmetal, gold, silver and navy.

Retro Futurism
Opportunity to create products that combine vintage design elements with futuristic technology.
Dual-lcd Screens
Opportunity to develop innovative timepieces with multiple display functions.
Monochromatic Aesthetic
Opportunity to create minimalist products with a focus on single color palette.

Where This Applies

Fashion Accessories
Opportunity for fashion brands to create retro-inspired watches and other accessories.
Electronics
Opportunity for electronic manufacturers to explore innovative displays and user interfaces.
Fine Jewelry
Opportunity for luxury jewelry brands to incorporate monochromatic designs in their collections.
SCORE
2.8 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 53%
Activity 23%
Freshness 9%