90s Hip-Hop-Inspired Capsules

The Randomevent ADHD Capsule Highlights Bold Colors and Loose Fits

Chinese fashion label Randomevent recently unveiled its latest collection for Spring/Summer 2018 entitled 'ADHD.' The entire collection is full of vibrant colors and loose silhouettes, delivered on track garments and branded layering apparel. The capsule draws a strong influence from the 90s hip-hop scene and translates the inspiration through retro staple pieces such as tracksuits and vests.

The Randomevent ADHD collection features pieces such as baggy t-shirts, trousers, headbands, bags and windbreakers. Some captivating details from the capsule include colorblocking, patches and loud graphic prints, all as a nod to the 90s. Additionally, there are also some corduroy accent details and cargo pockets as well. The new Randomevent Spring/Summer 2018 collection will be available for purchase on the label's website in the upcoming weeks.

90s Hip-hop-inspired Fashion
Fashion brands can capitalize on the resurgence of 90s fashion for a new collection that highlights bold colors and loose fits.
Colorblocking Trend
The emphasis on colorblocking across the ADHD collection indicates a trend that fashion brands can incorporate as a design element.
Retro Streetwear Trend
The influence of the 90s hip-hop scene on the ADHD capsule represents a larger trend of reintroducing retro streetwear styles in current fashion.

Where This Applies

Fashion Retail
Retailers can create a dedicated section for retro streetwear styles to cater to customers who prefer loose-fitting and brighter color palettes.
Apparel Manufacturing
Apparel manufacturers should focus on producing more colorblock garments to keep up with the growing demand for these pieces.
Streetwear Photography
Streetwear photographers can highlight the fashion industry's recurring trend to reintroduce retro styles through photo shoots that juxtapose old and new fashion elements.
SCORE
0.4 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Asia
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 1%
Activity 4%
Freshness 8%