Samsung, the world's biggest manufacturer of smartphones, has introduced a new adblocking feature that will enable millions of its device users to avoid encountering irritating online ads. The update, which was introduced a few days ago, applies specifically to Samsung's smartphone web browser, which is installed on all its smartphones.
Mobile and browser ads may represent an increased source of revenue for companies that make their money from digital advertising, but to regular smartphone users, they represent an unnecessary headache.
By introducing adblocking on its browsers, Samsung is responding to a real and widespread consumer demand and catering to mobile users who want to use their mobile browsers to browse the web rather than being targeted by in-your-face ads that impact their browsing experience.
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