The frustrating fact is that the law is not always on citizens' side when it comes to matters of urban infrastructure, but this Adam Teva V'Din campaign asserts that when the public communicates dissatisfaction, subtle modifications can pave the way to great rewards.
The non-profit organization hired the BBR Saatchi & Saatchi advertising agency of Tel Aviv, to put together a run of prints to initiate a dialogue between individuals and larger commercial and government bodies. Email suggestions, requests and complaints are encouraged so that this agency can advocate for change.
To demonstrate the benefits of establishing a discussion, each of the three ads pictures two extracted fragments of the same city. Side-by-side in this Adam Teva V'Din campaign they look nearly alike, but in the right hand image, issues like air traffic and pollution have been better controlled.
Nearly Mirrored Marketing
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