The newest ad spot for Cheetos features the brand's mascot 'Chester' running for mayor of the fictional town of Chester, Montana. The commercial unfolds like a typical political ad, showing scenic farmland, families happily waving and Chester's campaign bus driving by.
As Chester unveils some of his platform proposals, the mascot makes Cheetos-inspired claims. Chester plans to color all the playground slides orange and create orange crosswalks for pedestrians. The highlight of the commercial is when Chester says he knows "What Chester Wants," which is followed by the words "Free Cheetos" quickly flashed on the screen.
The politically driven spoof ad attempts to take advantage of the upcoming elections in the United States and subtly pokes fun at the rather repetitive formula of candidate endorsement ads.