The lookbook for the Activist Eyewear 2011 collection is city slicker-inspired. Despite being shot in an East Coast neighborhood, there is a very "Wild Wild West"-like quality to the images. In each photo the male models are seen wearing a pair of the uniquely designed sunglasses from the Activist Eyewear 2011 collection.
While some of the male models are sporting casual, contemporary looks and styles including the lumberjack look of the man wearing a fedora in a forest, some of the male models are wearing clothes that look 50 years old and they have the hairstyles to match. Despite the presence of some of the dated pieces, the lookbook presents the Activist Eyewear 2011 collection in a very urban and stylish way.