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The New Collection by Lotto is Bright, Cheerful and Enthusiastic

 - Apr 10, 2018
References: lotto.it & highsnobiety
The new activewear capsule by Italian heritage brand Lotto isn't specialized or geared toward a specific sport or level of athleticism. Rather, the label chooses to celebrate "the sport of life." Its 2018 collection 'LIFE'S' is split into two categories — LIFE'S Active and LIFE'S Inspired. It is fairly intuitive that the former is meant for training, while the latter caters to an athleisure-inspired lifestyle. Lotto combines performance with fashion to produce fits that are highly breathable, provide a good amount of stretch and comfort, but that also have a stylish edge to them.

The pieces in the activewear capsule are showcased in a lookbook that boasts optimism and showcases people that are working or hanging out together, while absolutely enjoying life.