What is the trend of celebration of 'the sport of life'?

The trend towards inclusive activewear that is not geared towards a specific level of athleticism provides an opportunity for brands to create products that celebrate all types of movement and physical activity.

What is the trend of athleisure-inspired lifestyle?

The trend towards athleisure-inspired lifestyle activewear provides an opportunity for brands to create products that seamlessly transition from the gym to everyday wear.

What is the trend of performance meets fashion?

The trend towards incorporating fashion elements into performance activewear provides an opportunity for brands to create products that combine form and function.

What are the implications for the sportswear industry?

Sportswear brands could capitalize on the trend towards inclusive activewear and athleisure-inspired lifestyle activewear, creating collections that cater to a wider range of physical activities and personal styles.

What are the implications for the fashion industry?

Fashion brands could capitalize on the trend towards athleisure-inspired lifestyle activewear, creating pieces that are both stylish and comfortable for everyday wear.

What are the implications for the textiles and fabrics industry?

Textile and fabric companies could capitalize on the trend towards incorporating fashion elements into performance activewear, creating fabrics and materials that prioritize both breathability and durability without compromising on style.

Dynamic Activewear Capsules : activewear capsule

The New Collection by Lotto is Bright, Cheerful and Enthusiastic

Kalin Ned — April 10, 2018 — Fashion

References: lotto.it & highsnobiety

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The new activewear capsule by Italian heritage brand Lotto isn't specialized or geared toward a specific sport or level of athleticism. Rather, the label chooses to celebrate "the sport of life." Its 2018 collection 'LIFE'S' is split into two categories — LIFE'S Active and LIFE'S Inspired. It is fairly intuitive that the former is meant for training, while the latter caters to an athleisure-inspired lifestyle. Lotto combines performance with fashion to produce fits that are highly breathable, provide a good amount of stretch and comfort, but that also have a stylish edge to them.

The pieces in the activewear capsule are showcased in a lookbook that boasts optimism and showcases people that are working or hanging out together, while absolutely enjoying life.

Trend Themes

Celebration of 'the Sport of Life' — The trend towards inclusive activewear that is not geared towards a specific level of athleticism provides an opportunity for brands to create products that celebrate all types of movement and physical activity.
Athleisure-inspired Lifestyle — The trend towards athleisure-inspired lifestyle activewear provides an opportunity for brands to create products that seamlessly transition from the gym to everyday wear.
Performance Meets Fashion — The trend towards incorporating fashion elements into performance activewear provides an opportunity for brands to create products that combine form and function.

Industry Implications

Sportswear — Sportswear brands could capitalize on the trend towards inclusive activewear and athleisure-inspired lifestyle activewear, creating collections that cater to a wider range of physical activities and personal styles.
Fashion — Fashion brands could capitalize on the trend towards athleisure-inspired lifestyle activewear, creating pieces that are both stylish and comfortable for everyday wear.
Textiles and Fabrics — Textile and fabric companies could capitalize on the trend towards incorporating fashion elements into performance activewear, creating fabrics and materials that prioritize both breathability and durability without compromising on style.

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